Suncoatgirl is Now Suncoatkids
Suncoatgirl, a beloved brand in children's non-toxic nail care, is thrilled to announce its rebranding as Suncoatkids. This transformation represents a meaningful step forward in our commitment to inclusivity, sustainability, and creativity, while maintaining the same high-quality, kid-friendly products our customers have come to love.
For All Kids
The shift from Suncoatgirl to Suncoatkids is more than just a name change - it’s a reflection of our evolving values and our desire to better serve our diverse community. We recognize that self-expression knows no boundaries, and each & every child, regardless of gender, should feel confident and celebrated when using our products. By embracing a gender-neutral identity, we aim to break down outdated stereotypes and create a brand to enable all children to freely explore their creativity, whether through a vibrant shade of nail polish or a playful accessory.
Reuse Before Recycle-Sustainable Packaging
In addition to promoting inclusivity, we are also deeply committed to reducing our
environmental footprint. That’s why we’re introducing innovative reusable packaging for
Suncoatkids that can be transformed into charming animal cutouts. This initiative isn’t just about sustainability, it’s about sparking joy and imagination. Instead of discarding packaging after use, kids can repurpose it into something fun and creative, extending the life and value of every Suncoatkids product. This approach teaches children about the importance of recycling and inspires them to view everyday objects with curiosity and creativity. Our newly designed packaging is also more durable and sustainable.
Playful and Modern Design
Our new cohesive design reflects these values, creating a visually appealing and user-friendly experience across all Suncoatkids’ product lines. Every detail, from the color palette to the product layouts, has been intentionally crafted to ensure clarity, consistency, and delight. Parents will find it easier to identify products, while children will be drawn to the playful and modern design.
We’re also revamping our accessories and adding in new ones, such as mini rings and custom stickers. These additions are not just about adding value, they’re about giving children more tools for creative self-expression. Whether decorating their nails, personalizing their belongings, or sharing with friends, these accessories enhance the overall experience and make every Suncoatkids product feel special.
The rebranding process was not taken lightly. It was the result of extensive research, feedback from our loyal customers, and a deep reflection on how we could better align our brand with our core values. Suncoatkids isn’t just a new name, it’s a renewed promise to support creativity, inclusivity, and sustainability in every aspect of our business.
Suncoatkids invites kids, parents, and families everywhere to explore the exciting changes and discover the creativity, inclusivity, and sustainability that define our new chapter. This rebrand is more than a fresh look, it’s a movement towards a brighter, more inclusive, and imaginative future.
We celebrate all shades, all stories and all kids.